Above is the first advertisement for my photography business which will appear in the next issue of Peak Region Cyclist. It is bike-centric (as expected for a bike mag) but I feel it conveys quite well my own style and is applicable to anything I have shot or have yet to shoot. This advertisement is the newest addition to my graphic design portfolio, which though informal, now includes my photo website, my adventure photography fliers, and of course my first batch of business cards.
To me graphic design is a blending of photography and sketching. Similar to photography there are pre-existing elements which are brought together requiring balance and composition. I find the metaphor of sketching in the process beginning with a blank "canvas" and then being completely dependent upon the artist to interpret pre-existing elements and to create entirely new ones. Ultimately this combines in the formation of a unique piece so that the end result is greater than the sum of its parts.
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